I think we may be having the wrong argument about AI and creativity.
The question isn’t whether AI can make an image, write music, generate video or create something visually beautiful.
Clearly it can.
The more interesting question is:
Who decides what is worth making?
That distinction matters.
AI is rapidly lowering the technical barrier between having an idea and turning that idea into something people can actually see, hear or experience.
That is extraordinary.
But it doesn’t eliminate creativity.
It moves creativity somewhere else.
Production Skill and Creative Judgment Aren’t the Same Thing
Historically, having an idea wasn’t enough.
You also needed access to cameras, editing systems, designers, musicians, programmers, production crews or whatever other tools were required to turn that idea into reality.
AI is collapsing a lot of that distance.
One person can suddenly do things that previously required an entire team.
But capability isn’t taste.
Owning a kitchen doesn’t make you a chef.
And apparently owning 14 AI subscriptions doesn’t automatically make you Stanley Kubrick either.
The tools can produce.
They cannot automatically determine what deserves to exist.
AI Makes Judgment More Important
When production is expensive, scarcity does some filtering for us.
Only a limited number of movies get made.
Only so many advertisements can be produced.
Only so many ideas receive the resources necessary to become real.
AI changes that.
We are moving toward a world of nearly unlimited production capacity.
Which creates an entirely new problem:
What should we make?
That is a question of judgment.
Point of view.
Storytelling.
Emotion.
Restraint.
Knowing when something is finished.
Knowing when an idea is technically impressive but emotionally empty.
Those are not disappearing because AI is getting better.
They are becoming more important.
AI can give almost anyone production capability.
But capability isn’t taste.
And as creation becomes easier, taste has become more valuable, not less.
