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Nimble worked closely with AXE’s production company to create several interactive ‘viral’ spots that received well over a million views on-line. Nimble’s VFX team coordinated with the on-set team to shoot spots that would allow streamlined compositing of talent and logos in the scenes to create the illusion of a live call center.
The videos were deployed on YouTube as a binge watchable group and the call to action at the end of each video was to select another video to watch.