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We worked closely with AXE’s production company to help create this wildly popular viral video campaign.
In this installment we had our panel call a toy soldier company to gey more information about cleaning the different toy soldiers in the product line.
This six-part interactive series received viral success racking up over one million online views shortly after launch on YouTube.

When the campaign hit the web, each of the videos were inter-linked by an, at the time, innovative video end page. Very cool indeed.