With Most of the shots POV our viewer has the feeling they are actually the ‘hero’ of the story. We created a music bed and sound design to take our viewer on a journey along with our GE Capital Sales Exec. The goal was to connect GE and Jetblue in a casual way that promotes GE as a partner. By seeing our exec flying Jetblue he is portrayed as a collaborator and ‘real’ person who is ‘just like you and me.’