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SPOTLIGHT INTERVIEW: Peter Kenigsberg, Account & Marketing Manager

Peter currently manages projects and marketing efforts at Nimble Division. 

Describe your job here at Nimble Division.
I help with project management, brand strategy and analytics at Nimble Division. I engage with clients, both existing and prospective, to help understand their needs from a marketing perspective, and offer insightful options to grow their campaigns. I also maintain analytics pages and regularly compile my findings into reports as a way of measuring a project’s success.

Where are you from?
I was born in Queens, but have lived on Long Island since I was 5. My family and I moved after my younger brother was born.

How long have you been in NYC?
I’ve traveled to NYC frequently throughout my life, both for work and to spend time with family and friends. I usually visit the city during the summer to enjoy the free outdoor music festivals.

What’s the best thing about this city in your opinion?
This is an inspiring place to work. New York City is one of the marketing capitals of the world, which makes working here an incredible experience. I am constantly surrounded by groundbreaking ideas that cannot be found anywhere else.

What’s your favorite thing to do on a day off in the city?
I like to walk around the city and explore new places. I would probably need a month to see everything I want, but it would be a good start.

Describe your path to what you’re doing right now.
From a very early age, I always paid close attention to advertisements as evidenced by my ability to repeat the dialogue in commercials verbatim. In an effort to learn more about the marketing industry, and how to become a leader in the field, I elected to be a Marketing Director for my school’s radio station, WHRW 90.5 FM Binghamton. It was a very significant position in the organization as many of the ideas my team and I implemented are still being used by my successors today. Building upon those experiences, I took two summer internships with a publication and learned about the inner workings of their Marketing/Public Relations department. I was very fortunate, even as an intern, to contribute to their national and international marketing campaigns that spanned across print, social media, and on-site events.

Months after receiving my diploma, I became involved in Binghamton University’s Alumni organization, both to stay connected to my college, and to network with other members. One of its leading members in the Long Island Chapter, Scott Feuer, referred me to his brother Todd after we spoke about my career aspirations. After relaying such goals to Todd, I was invited to send him my resume in the hopes that I could begin my career with MindSmack TV or The Smack Pack. Weeks later, I was contacted by David Buivid for what has thus far been the best job I could have ever imagined. Now that we’ve re-launched as Nimble Division, I help contribute directly to our growing success.

What’s the biggest risk you’ve ever taken?
Starting my freshman year of college. Until that point, I had never lived on my own for a significant amount of time. I was nervous about beginning that new chapter of my life and the potential difficulties that came with those experiences. I was very lucky to have met four people that year who have since become my closest friends. They helped me survive my freshman year.

Did you have any mentors along the way?
My two most important mentors have been my parents. They have always been there to provide words of encouragement, and align me with the right people to help recognize my full potential. I cannot thank them enough for all they have done to help my brother and I succeed.

What’s the best advice anyone has ever given you?
“Let It Be.” That was my mantra throughout college. Take care of that which you can control, and for all else, just let it be.

What would you tell your high school self?
Be more outgoing and positive. I was a very shy person growing up and, as a result, I got bullied on occasion. It’s why I’ve made a conscious effort since then to be more extroverted. I believe that determination to change directly contributed to my various successes in college. I faced the awkward situation of meeting new people and balancing difficult class schedules, and came out with lifelong friends and incredible memories. I never had those experiences in high school.

Where do you go/what do you do to get inspired?
I don’t have a specific place that I go to get inspired. Many of my ideas come when they’re least expected. For example, I had just become a cleared DJ at my school’s radio station and I needed a title for my radio show. I wanted a title that could last throughout my college career. On a bus ride home for winter break, I had my iPhone on shuffle and the first song that popped up was John Lennon’s “Power to the People.” That’s where not only my show title of the same name came from, but the song inspired me to add Beatles-themed content to every show.

If you could be any animal what would you be and why?
I would be a bird. Of course, the ability to fly would be exciting. However, birds are frequently referenced by The Beatles, my favorite band of all time.

What’s your favorite karaoke song?
“With a Little Help From My Friends” by The Beatles. I’m not sure if that’s considered a traditional karaoke song, but it comes from my favorite album, Sgt. Pepper’s Lonely Hearts Club Band.

What’s your favorite movie?
Back to the Future, Part 1. It’s my favorite trilogy, but the first movie was so clever in how it seamlessly connected the past and the present.

What’s your favorite TV show?
Of the shows that are still running today, it’s The Big Bang Theory.  But of all time, without question it’s Seinfeld.  That show had arguably the greatest writing staff ever. Even though it’s famously called the “show about nothing,” every single episode wove any number of completely different storylines into one incredible masterpiece. My favorite episodes are “The Contest” and “The Marine Biologist,” to name a few.

What’s your favorite book?
Money, by Martin Amis. It is a very complicated book, especially during chapters in which the author inserts himself directly into the dialogue. With that being said, Money is a perfect combination of tragedy and redemption.

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