“No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read.”

A website can be beautiful and functional but if the copy isn’t strong enough, it won’t be effective. This article, found at Smashing Magazine, points out five errors that have the ability to make or break a website. Take a peek at these tips and make sure you’re not guilty of any of them.

Check out the full article here. 

This post originally appeared on thesmackpack.com.