Preparing the Act
We love working on co-branded content. For this project, we were tapped by the integrated marketing department at History to provide a full post-production pipeline on a highly technical spot to showcase their new special ‘Houdini’ along with sponsor Chrysler.
We got started early producing a full animatic to help the production team work out timings. Taking time at the beginning of the project to select the Chrysler beauty shots was essential to match the aesthetic look in lenses, lighting, and set dressing.
On the pre-light day, we worked with the motion control rig to make sure all of our camera moves and visuals were in sync. On the day of the shoot our editor was also on set and editing footage as it was shot. If a question came up about continuity or editing in post, we were able to answer immediately, saving essential time and expense for all parties involved. Before the crew was packed up from the set we had posted a complete edit. Everyone was overjoyed to immediately see the fruits of their labor.
Pulling Back the Curtains
With a successful shoot day behind us, the rough edit was off to post. We conformed the Phantom Anamorphic footage, tweaked the edit and speed ramps, painted out a few small imperfections, coordinated edits with our Flame artist, and helped the client communicate with the color facility in LA. Post launch of the on air spot, we were called upon to create a Vine video cutdown to extend the work’s reach via social media.