SEA CUISINE - UPGRADE YOUR TACO

Change the Way You Think About Fish Tacos

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The Nimble team helped to build out the digital expression and web strategy for the Sea Cuisine “Upgrade Your Taco” campaign. Our strategy encouraged consumers to try something new, and choose a more sophisticated fish taco via a mobile truck tour in 6 major cities across the United States.

Beyond just providing a taco sampling, consumers were delivered the added-value experience to engage with the brand through sweepstakes, photo capture & sharing, events, recipes and coupons.

Nimble created a live Instagram photo booth that travelled with the tour and incited visitors to share their experience on social media which led to 21 million new users engaged on the brands website.

Services

Digital
Offline

DIGITAL

Attracting Visitors With a Fresh Digital Presence

We deployed a branded and responsively designed microsite, based on a style guide provided by the Marketing team, for the Sea Cuisine Fish Taco Tour. This site helped inform potential visitors and drive traffic to the Tour locations across the country. The microsite included one main landing page, introducing the “Upgrade Your Taco” Tour, and 5 templated sub-pages for specific information pertaining to each city on the tour. This strategically-minded website maintains its aesthetic and superior usability across all devices.

OFFLINE

Bringing the Show on the Road

Before the Taco Tour could get moving, we had to develop a strategy that would allow us to leverage the live efforts of the campaign with social media online. A custom version of Nimble’s proprietary Social Prompter sharing kiosks were built for the occasion to feed photos to Instagram. Live photographs of visitors were posted not only to the on-site kiosk, but also to the tour’s microsite and individual city pages. Talk about an effective way to influence the in-person experience while expanding your reach online!

We achieved a true 360° activation across live and in-person brand channels. Once at the kiosk, visitors had an opportunity to view and share their image immediately with Sea Cuisine branding, and could enter for a chance to win various prize packages. This added a dimension of user interaction that greatly helped gauge user participation and interest, as well as pique interest about the Sea Cuisine brand. The sweepstakes and newsletter signup fields captured essential visitor data that could then be used to strategically target existing and potential customers.

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“We partnered with Nimble Division to make sure that we had the most cutting edge web expertise on our project where we needed it most. They were expert at understanding how to optimize the UX and UI to make the new Sea Cuisine digital experiences seamless, informative, and exciting. They integrated wonderfully with our Team at every step — and it sure didn't hurt that they were fun partners to work with, too!”

Client, Brand Strategist